- She founded S.O.R.T.E.D., a hybrid business that lies somewhere between that of an interior designer and space organizer
Old habits die hard. I am a professional organizer and I help assist clients to declutter and organize their living and workspaces.
My passion for organizing spaces and the urge to transform people’s lives in a positive way can be traced back to both my parents who have always been very organized. Some of my fondest memories are the summers we spent with my family in Divonne, France, as I’d accompany my mom on excursions to flea markets and antique stores where she would always find the most exciting object to bring alive a room. My mother is a perfectionist, it made me realize that it was her way of spreading joy in our lives by creating an organized and comfortable environment for us to live in.
While growing up, I always loved tidying up and organizing my room, but it never occurred to me that I could transform these skills into a career that helps individuals organize their lives. My parents gave me the space to grow and be creative as well as gain a sense of independence from an early age. I completed my final year of high school in Lugano, Switzerland and went on to study visual art and communications at Franklin University. Although my passion for organizing began in Saudi Arabia, living in Switzerland also exposed me to a culture that saw beauty in well-organized and functional spaces.
Five years ago, I established S.O.R.T.E.D. It is a hybrid services (business) that lies somewhere between that of an interior designer and space organizer. As a mother of two young boys, I decided to embark on this career path as a professional organizer with my family’s support, even though it was an unusual career choice in Saudi Arabia at the time.
I have developed my methods over the years through a combination of researching books on the topics, techniques, workshops and hands-on experience. My methodology is also influenced by Marie Kondo, who has become a leading force in the industry. I believe her method encourages tidying by category instead of location, beginning with clothes for example, then moving on to books and papers and so on. I enjoy providing helpful tips on how to maintain their living and workspaces once we’ve reconfigured them. Each project is different, depending on the scope — whether it is a storage area or pantry or walk-in closet to be used more efficiently or reimagining a nursery or child’s play room. Function, practicality and inspirational qualities come to mind.
It was important for me to be approachable from the very beginning and put my clients at ease; a home is sacred and for them to open their homes to me, there’s a certain level of trust that I always maintain. Being a good problem-solver and listener are important and useful skills to have in this profession, to understand what a client’s needs are and how they use their space. I tailor my solutions to their requirements.
I feel blessed to be able to turn a passion into a career that I liken to therapy, as I watch clients go through their own positive transformation through the process of de-cluttering.